If you are an ice-cream man why would you not let your customer lick (or bite) the luscious scoops on the cone as soon as you hand it out? Having spent so much in making the packaging look attractive it is insane to make it extraordinarily difficult for the user to start using the product (or for the consumer to start consuming it). I recently bought a bag of Lay's chips and settled down on my recliner to watch the Manchester United versus Liverpool soccer match last Sunday. No matter how hard I tugged at the seams the bag just refused to open up. I had to
(1) get up from the recliner (read give up my comfortable posture)
(2) walk into the kitchen
(3) find a pair of kitchen scissors (they are not a standard issue in my kitchen)
(4) Cut open the top of the bag
(5) dispose the sliver of plastic into the kitchen bin
(6) get back to my recliner and taste the first chip from the bag
Shouldn't bags be designed to give way at the slightest tug? Especially when quicker I get the opening bit out of the way I can get to the reason why the food company exist.
(1) get up from the recliner (read give up my comfortable posture)
(2) walk into the kitchen
(3) find a pair of kitchen scissors (they are not a standard issue in my kitchen)
(4) Cut open the top of the bag
(5) dispose the sliver of plastic into the kitchen bin
(6) get back to my recliner and taste the first chip from the bag
Shouldn't bags be designed to give way at the slightest tug? Especially when quicker I get the opening bit out of the way I can get to the reason why the food company exist.
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